Florian Krause is the Director of Software Development at Performance Advsertising. Previous to that he was CTO of Rebelle, a platform that allows purchasing and selling of designer clothers between its users. Prior to this, he was Head of Development for the About You eCommerce site. He has been working in the business since 2000 as developer, product owner and system architect. Main points of interest are scalability, personalization, machine learning and search engines.